Our Approach

In the next 10 years, thousands of 8-20 room bed and breakfasts (B&B) will change hands. Mom/pop operators are aging and increasingly eager to sell.

B&Bs have a small buyer pool, typically other “mom & pops” wanting to buy pre-retirement. These buyers are sensitive to interest rates. This creates an opportunity for a sophisticated buyer/operator.

The B&Bs we purchase look like your “grandmother’s living room.” They are tech-backward, as most reservations come by phone. They are labor-intense, with owners cooking breakfast and housekeeping. Most owners live on-site. These B&Bs have deferred maintenance and are worn and tired. 

One of the fastest growing segments in lodging are “boutique hotels,” 40 rooms or less, with a distinct story and unique design, in a prime location.

Enter Trouvaille Collection

Our Operating Philosophy


Trouvaille purchases and reimagines properties with a vision of “what can be.” Our design team is charged with creating a boutique, historic, and elevated experience through modern yet charming design in historic properties.


Trouvaille recognizes guest preferences for reservations, check-in, and check-out have dramatically changed. Trouvaille properties are technology-forward to create a frictionless and streamlined guest experience.


Our travelers (guests) are looking for that genuine ‘lucky find’ or ‘hidden treasure.” Our properties featured complimentary amenities like our Epicurean Grab+Go Breakfast, weekend Wine Leisure Hour, bicycles for cruising around town, daily housekeeping service, and a mini fridge, Nespresso machine, and bottled water and chocolates in each room.

Premier location in a destination-leisure market.

Time and time again, our travelers tell us that location does matter! We only choose the best locations in destination-leisure markets in the Southeastern United States that offer dozens of neat places to explore, all within walking distance or a very short drive.

Our Leadership Team

Joshua Hatter

Chief Executive Officer Joshua Hatter is the Founder of CVP, a premier property management company in Charleston, SC; Pigeon Forge, TN; Gatlinburg, TN, and Asheville, NC. CVP’s 70 properties host 12,000+ guests, and 10,000 nights across the $85M portfolio. Using real-time data, CVP analyzes a rental property’s competitiveness in order to properly adjust rental prices to maximize profit while minimizing vacancies.

Cameron O' Connor

Chief Development Officer Cameron O’Connor is the Founder of O’Connor Homes, a premier home and boutique lodging contractor and construction company in Charleston, SC. Cameron’s background in artisan craftsmanship has created a construction standard for all Trouvaille properties. Cameron spearheads our design and technology forward philosophy, creating unforgettable properties that guests want to return to time and time again.

Adam Witty

Chief Brand Officer Adam Witty is the Founder of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes magazine. Adam is the author of 7 books on marketing and branding and has personally helped many Fortune 500 CEO and executive leaders build and maintain their personal, authority brand. Forbes Books authors span 48 US states and 20 countries.